Tesla offers a loyalty program for its customers in China
Tesla is implementing a new strategy to face stiff competition in the Chinese market. The automaker recently launched a loyalty offer for owners who decide to trade in their old car for the company’s new model. And Tesla owners who want to participate in the program will receive half of the Full Self Driving package, or 15,000 km (9,320.57 miles) of boost credits.
At the same time, these users will be able to save approximately $1,184 on the installation of a home charger. Remember that Tesla’s “Full Self-Driving or FSD” package is an advanced driver assistance system which is made up of certain Autopilot functions allowing you to adjust the car’s trajectory such as staying in your lane and this, even in bends, etc.
Details on Tesla’s loyalty program in China
It’s been a long time since we’ve heard of Tesla’s loyalty program but to gain traction in China, the company has decided to renew it. Thus, Tesla owners who accept that the company takes back their car and who would buy a new model including Model S, Model 3, Model X or Model Y, will benefit from three rewards.
We quote, a 50% discount on the purchase of the FSD, 15,000 Km of free supercharging and a home charging service. To do this, Tesla will install a Wall Connector. In addition, to be eligible for the program, the car collected by the company must already have the appropriate option or at least the improved Autopilot.
What is Tesla’s goal for this loyalty program?
Lately, the major automaker has faced big problems in China. First, there was the shortage of parts, then there was its Shanghai factory, which was closed many times due to health restrictions linked to the Covid-19 pandemic.
On the other hand, its competitors are doing very well and have access to more materials and resources to manufacture the key parts such as the battery. This can even influence the American market, which is also experiencing a shortage of certain parts. Indeed, American manufacturers will soon be competing with China.